Brochures play an essential role in marketing. Because of them, the market is informed of a company’s product and service offerings through the use of photos and descriptions.

In planning for an impressive brochure, the first phase involves. Selecting what type of format to utilize. This depends on such factors as budget, the type of readers and for which purpose it will serve. The proper brochure format that will be applied will allow you to aptly present your company’s products and services well. There are 3 basic types of brochures, each having its own special characteristics and advantages.

Bi-Fold Brochures

The most common of all formats is the bi-fold type due to the practicality it offers. Commonly it has four panels – a front page, a back page and the two inside panels. Inside pages may also be added to make it an 8-, 12- or 16-page or more material, provided that it is divisible by 4 to make it economical or cost-effective.

Tri-Fold Brochures

A tri-fold brochure is versatile in terms of its being convenient because it makes use of just one sheet of material that is folded up into three. Thus, there are six panels on which to write your info. It is also frequently used as an alternate for flyers due to its lightweight. Many organizations opt to have their brochure in this format because of the chance to put much data given the 6-panel space. Another form of this type is the Z-fold design where there are 4 internal panels.

Gate-Fold Brochures

The gate-fold design is seldom used in brochure printing, so utilizing this type of format will certainly help your business create waves in the industry. Much data and details can be included here because of the 8-panel space as a result of having the quad-page folded up into four parts. They are generally made with thicker materials so that they can last for a long period of time which makes it more costly to produce compared to the other kinds.

Breworks is an expert in the graphics design & communications industry that offers brochure design solutions. We likewise do tri fold brochure production services to suit your business.

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